How to Find Products to Sell on Amazon

Amazon On The Web

Trying to find the right product to sell on Amazon can be an incredibly time-consuming and difficult task. Thankfully, the folks at Jungle Scout made it easy for people like us by developing an incredible tool that’s both simple to use and insanely efficient.

Using this tool, I will show you how you can find profitable products to sell in literally just a few clicks!

Let’s get started by checking out Jungle Scout’s web app tool which is actually an entire database of Amazon products.

Purchasing the Jungle Scout Web App

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First thing’s first, head on over to Jungle Scout’s web app page and sign up for the tool.

I know, I know, it would be way better if there were a free way of doing this, but truthfully there isn’t anything that comes close to this tool – free or otherwise.

The only “free” way of doing this is manually looking through hundreds of Amazon listings which would take FOREVER!

Our most valuable asset is our time, so I recommend not taking the more time-consuming route.

You can either pay yearly (like I do) and get 3 months free or pay $39 each month (assuming you get the startup plan which is what I have).

Now that we’ve got that out of the way, let’s dive right into the tool itself!

Using the Jungle Scout Web App

Once you’re all signed up for Jungle Scout’s web app, head on over to their product database tab.

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As you can see, I have certain filters already set up on my web app.

The reason why I chose these specific filters is that the type of product we want to sell needs to be generic, lightweight, brandable, not too competitive, and make roughly $3000 per month (that’s 10 products a day sold at $10 each).

Here’s more information on what each of these filters is:

Marketplace

You can pick between products sold on Amazon’s US website, Canada, Germany, the UK, etc.

My Advice: Pick whichever market you plan on selling to (thanks, Captain Obvious!). Chances are you’ll be selling primarily to the US marketplace.

Categories

You can filter out different products based on the categories shown here.

My Advice: The categories chosen in the above screenshot tend to reap the best results for me, however, you can also add Beauty, Beauty & Personal Care, Sports & Outdoors, and Toys & Games if you’re having trouble finding a good product. I would not recommend adding any of the unchosen categories, but you can, of course, play around with it yourself to see what works for you. I have just found it extremely difficult to find products to sell on Amazon that meet my criteria in those unchosen categories.

Price

The listing price of the product.

My Advice: The ideal listing price range is between $15-$100. Any less won’t be as profitable and any more will be too expensive to buy inventory for.

Net

The amount of money you will make after selling the product with fees applied.

My Advice: Set the minimum net amount to $10 as anything less won’t be very profitable.

Rank

The BSR (best seller’s rank) of the product. This is Amazon’s way of ranking how well products sell in their respective categories.

My Advice: Since we want to find a non-competitive product that sells well, we want to find a product that is within the 6000+ rank. Anything less than 6000 tends to be too competitive.

Est. Sales

The estimated number of sales per month for this product. Since Amazon doesn’t release their sales numbers, Jungle Scout uses their own formula to estimate the number of sales these products have each month.

My Advice: I always have 300 set as the minimum number of products sold each month since we want to find a product that sells roughly 10 units a day.

Est. Rev.

The estimated amount of revenue per month for this product.

My Advice: Again, the goal is to find a product that can sell 10 a day at $10 so I set the minimum revenue at $3000 per month.

Reviews

The number of reviews for this listing.

My Advice: In my opinion, the sweet spot for a noncompetitive product that sells well is under 50 reviews. You can play around with this setting, but I would not go over 200 reviews as it will be more difficult to rank for organically.

Rating

The rating of the listing between one and five stars.

My Advice: You don’t want a product that has a bad rating (unless you can somehow make the product better, which would be the only exception to changing this), so I would always make sure the product is between 3 to 4 stars at a minimum.

Weight

The weight of the product in pounds.

My Advice: We want a product that weighs no more than 2 pounds. Think of it this way: we want the product to be able to fit in a shoebox. This small size will cut down on shipping when we order our product from a supplier.

No. Sellers

The number of sellers selling this product.

My Advice: I don’t bother using this setting, but it can be good to see how many other people are selling this same type of product to test its competitiveness. I’ve found this setting to not always be accurate, though, so my advice is to take it with a grain of salt.

Listing Quality

The quality of the listing based on the title of the listing, the bullet points, the overall description, and the photos.

My Advice: I don’t pay much attention to this setting either, but obviously a listing that sells well with a poor quality score means we can likely do well with an even better, more optimized listing.

Product Tier

The size of the product.

My Advice: This should be a no-brainer, we never want to sell an oversized product. Always have standard selected.


Seller

Which type of account is selling this specific product.

My Advice: You have 3 choices: Amazon, Fulfilled by Amazon, and Merchant. The Amazon option will show products sold by Amazon.com’s own private label, the Fulfilled by Amazon option will show products sold by people like you and me who use their FBA services, and the Fulfilled by Merchant option will show products sold that are shipped by the sellers themselves. I like to just select Fulfilled by Amazon as we are wanting to see if we can emulate what these sellers are doing.

Search Keyword

Using this search bar, you can filter by specific keywords in the product’s title.

My Advice: This can be useful if you are wanting to look for specific products to sell (e.g. gloves, belts, fidget spinners, etc.) otherwise just leave this blank.

Exclude Keywords

Using this search bar, you can exclude products from showing up based on specific keywords found in the product’s title.

My Advice: Use this to filter out products that you are either unable to sell or don’t want to sell (e.g. supplements, sex toys, NFL jerseys, etc.). I personally don’t use this filter much, but it is still useful nonetheless.

Results Per Page

The number of products displayed on the page.

My Advice: Set this to 200. It just makes it easier not having to sift through tons of pages.

Phew! That was a lot of information!

Now that we’ve gone over what each of these filters is, I recommend you set your filters exactly like mine.

Once you’re done, move on to the next section.

Search For Your Golden Product

Hit the “search” button and the tool will load a list of products for us to sort through.

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The products will be filtered by “Product Info” by default showing them in alphabetical order.

What I like to do is filter by “Net” so I can see products in order from most profitable to least profitable, so click the small down arrow next to “Net” in the top row.

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You can click the product’s title to be taken to that product’s listing on Amazon.

Open up a few products that look promising so you’ll be able to research them more in depth later.

Remember: The product we are looking for should be generic, lightweight, brandable, not too competitive, and make roughly $3000 per month.

After researching for quite awhile, this particular item caught my eye:

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A tactical dog vest sounds like a generic, brandable product, and with those numbers, it would likely sell well while not being too competitive.

Optional: Using the Jungle Scout Chrome Extension

Now we’re going to check what the first page looks like when we search for this product’s main keyword in Amazon.

“Dog Tactical Vest” sounds like the most basic keyword people would search to find this product.

Using Jungle Scout’s Chrome Extension, we’re able to compile data on the first page’s search results in seconds.

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I like to look at the averages listed at the top to see how difficult it would be to rank on the first page for this product.

According to the data, the average number of reviews is less than 100 which is a good sign, and there are several products on the front page that don’t have many reviews.

This shows that this particular product isn’t overly saturated, and there is an opportunity for us to rank on the front page.

In order to solidify if this is the right choice, we need to see if there are suppliers on Alibaba.com that can make this product for us.

I’ll be showing you a more in-depth look on finding a supplier on Alibaba in a different post, but for now quickly jump over to Alibaba.com and search for your product.

Search For Your Product on Alibaba

When I searched for “dog tactical vest” this is what the results returned for me:

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As you can see, there are several different manufacturers willing to make our product for us.

This is the most important step to building a successful FBA business, so be sure to spend as much time as possible finding products to sell on Amazon!

When you’re ready to move on to finding a supplier, read my post “How to Find the Best Suppliers on Alibaba“.

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An SEO specialist, entrepreneur, piano player, and best-person-to-have-at-a-dance-party, Thomas started his entrepreneurial journey in 2014 as a web designer. Follow him on social media to stay up-to-date with all his shenanigans!

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